About The Startup Foundations Builder

Sometimes you feel like you're standing still. You're stuck. You don't know how to begin to move forward.

Like Artax - the talented horse-actor in The Neverending Story. He gets stuck in the Swamp of Sadness. Don’t be like Artax. (Spoiler: It doesn’t work out well for our hooved friend).

The Startup Foundations Builder is a weekly-ish newsletter and sometimes podcast. It has high aspirations of being useful to anyone involved in (or thinking about) startups or growing small-to-mid sized businesses. Or rescuing horses (niche audiences are good, they say). It’ll suit you if you’re the sort of person who likes little nuggets of information, tools, frameworks and, sometimes, just common sense advice, to get ahead of the curve. You’ll think it sucks if you’re someone who takes business and life way too seriously.

“Clayton is a ‘foundations builder’. Thanks for setting us in the right direction.” - CEO, US based global startup

"His insight, experience and knowledge is second to none.” - Managing Director, Australian based Managed Services Provider

“Always keeps his audiences highly engaged and entertained.” - Divison Lead, US based global corporation

Who would be interested in reading this?

You? Maybe you're a founder trying to build out a leadership team. A manager tasked with hiring remote staff around the world. An early startup employee with no roadmap for your role, an overwhelming list of things to do and an unintelligible mumble due to not having slept.

Perhaps your sales are stalling. Your marketing efforts are futile. Or your customer service...well, stinks.

You could even be in a personal struggle. Bored at work. The only thing growing in your career is your hair. You’re thinking about starting a business with that great idea you had….eleven years ago. Or you have a tough choice to make, like moving overseas for an amazing opportunity but at the cost of disrupting your family (I can relate to this!) Or “ruining their lives”, as your children will inevitably shout during a heated discussion at some point.

It's not unusual to be overwhelmed trying to figure out how to move forward. It's also not unusual to seek outside help and advice. Those who do are generally at a massive advantage compared to those who do not.

Why should I pay to subscribe?

Paying is optional - you can sign up as a free subscriber forever and you’ll still receive awesome newsletters, just less often and/or with lighter content than the paid version. Paid subscribers will also exclusively have access to discussion threads directly with me and other subscribers.

I’ve been in your shoes before, plus have the unique advantage of continuing to work with many startups as an advisor/consultant. This gives me a broad base of experience and perspectives that startup founders and leaders can often overlook as they are eyeballs deep in their own world.

In fact, this newsletter was born from my observation of patterns of problems to be solved, jobs to be done and advice to be given within both my paying client base and many informal conversations I have with those looking to “pick my brains”.

So consider this an opportunity to pick my brains, ongoing, for about the cost of 3 caramel lattes a month (they are my favourite, became addicted while I lived in the US. Don’t judge me.)

Personally, I pay for a number of useful services that help me with my growth, even though I get plenty of advice from my wife and kids for free.

By investing even a nominal amount of my own money in something, it makes me value and utilise that resource in a much more effective way. Likewise, I expect subscribers who are willing to make the small monthly investment will be the ones more likely to act on the advice and insight and find success in moving forward.

Otherwise, this will become just another email in your inbox you don’t read. Like that one from your boss. Or your mother-in-law.

You can try out the first 30 days of premium content for free (usually 3-4 newsletters). Then it’s AUD $14 per month (about $9 USD) or AUD $140 per year. You can cancel any time. Or you can always just stay on the free subscription.

But hey, you’ve read this far, so you deserve a reward. Below is a free 30 day subscription - cancel and go back to free in the first 30 days and you won’t be charged a thing. I, however, will wallow in self-pity knowing I was unable to entice you to part with the equivalent of a piece of fish from your local fish and chip shop (since when has it been SO EXPENSIVE for a piece of battered whiting???)

Get 30 day free trial

Who’s Clayton Moulynox and MX Growth?

For 20+ years across Australia and the United States I've been helping startups and businesses get unstuck, build foundations for growth and move forward​.

I’ve also worked on getting myself unstuck and ensuring I’m always moving forward, doing what makes me come alive.

I've helped grow companies from $5M to $10M, $1M to $50M (and a $US1B valuation), and owned revenue in the hundreds of millions.

Now I can help others by applying the skills, knowledge, frameworks, processes, experience and contacts I've built up and found patterns of success with over time.

Leading people through chaos and ambiguity, learning and having the resolve to find a path forward is what makes me come alive.

Through this newsletter, I’ll share many tips, advice and observations that are both a reflection on my past experience as well as new learnings as I continue my own journey in advising startups via my company, MX Growth.

Work with Me

Want to work with me or my company more formally? See areas we help with over at https://www.mxgrowth.com.

Note: No horses were harmed during the creation of this newsletter.